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![[Business] Yeezy.001.png](https://static.wixstatic.com/media/0259d3_b7338667be384db6803edf2f984dd045~mv2.png/v1/crop/x_0,y_265,w_1917,h_537/fill/w_971,h_271,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/%5BBusiness%5D%20Yeezy_001.png)
24.5Million
U.S. Soccer Players
High School League
NCAA Soccer
National Players
Yeezy is fashion Icon
Nike & Jordan brand's success in entering the fashion industry we see the opportunity that Yeezy can be new merging power in performance market.
yeezy
soccer
let us introduce
THERMA
![[Business] Yeezy EDITED VERSION MASTER .001.png](https://static.wixstatic.com/media/0259d3_2312240777a74f9ba4dd548f50aff069~mv2.png/v1/fill/w_746,h_420,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/%5BBusiness%5D%20Yeezy%20EDITED%20VERSION%20MASTER%20_001.png)
THERMA reacts to the heat and Generates a PRECISE fit when running, molding the upper.
WITHOUT THE HEAT, THE UPPER SOFTENS FOR A COMFORTABLE FIT.
6M Players (age 14-34)
The penetration rate: 2%
TAM
(Total Available Market)
SAM
SOM
（Serviceable Available Market)
（Serviceable Obtainable Market)
2M
$ 224M
480K
120K
$ 56M
$ 14M
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